Earlier this year, Twitter became more mainstream as celebrities around the world embraced the idea and found Twitter to be a unique way to engage with their fans.
By this time next year, it will become a necessity to have a Twitter account under your business name as the world moves towards a fixation on realtime news and events.
To setup an account, simply visit Twitter.com and click join. Complete the signup form and secure your business name. Even if you have no intention of using it at this moment, securing your company name will be as important as securing a unique domain name.
To figure out how to really use the service and not seem like you are spamming customers, you’ll want to follow other businesses to get an idea of what they are doing. Some great examples are @dell and @jetblue. Both of these companies have successfully turned Twitter into a medium that earns them millions of extra dollars each year. Just click the follow button next to their name and their updates will begin displaying in your timeline.
Our next post will cover additional details on how to access and manage Twitter.